Pebble's new smartwatch looks a little familiar , 
"Hey guys, we have a new smartwatch coming out! It's called the Pebble Time Steel! What? Apple has a watch event next week? That's news to us! Have you upgraded your Kickstarter pledge yet?"
Pebble Steel vs. Apple Watch pic.twitter.com/z1cABZtXuW
— Tom Warren (@tomwarren) March 3, 2015
I see what you did there, Pebble.